This is a great start Eva. Well done on identifying a new angle on health/politics and choosing a relevant Publishing House. In terms of competitors, what prices are their books – and what price and format are you thinking for yours in comparison? The next step is to nail the market for your book. ‘potential markets’ is too vague. To make it easy for your sales team to sell-in, they wool need a clearly identified primary plus any secondary markets. Is there /are there perhaps GCSE, A Level, BA/Msc/MA courses that this book could become core or wider curriculum reading for? Your USPs also need to be expanded a little – add detail about the benefit to the reader for each point.
This is a great start Eva. Well done on identifying a new angle on health/politics and choosing a relevant Publishing House. In terms of competitors, what prices are their books – and what price and format are you thinking for yours in comparison? The next step is to nail the market for your book. ‘potential markets’ is too vague. To make it easy for your sales team to sell-in, they wool need a clearly identified primary plus any secondary markets. Is there /are there perhaps GCSE, A Level, BA/Msc/MA courses that this book could become core or wider curriculum reading for? Your USPs also need to be expanded a little – add detail about the benefit to the reader for each point.