Emily Mahoney- First Blog Post
Outline of Idea:
A limited edition photography book celebrating the art of travelling sustainably. Follows photographer Frauke Hameister as she travels sustainably through Europe with just her camera and her backpack. Below each photo a sum total of the carbon footprint of her travel up to that point and a sustainable travel tip is displayed. This book is not only aesthetically pleasing but raises awareness around the environmental cost of travel and how to minimize it. Contains a fold out map which highlights her route around Europe.
Complementary or Competitor titles:
- Wanderlust British & Irish Isles: Hiking the Trails of the Great Britain and Ireland by Alex Roddie
- Lonely Planet Low Carbon Europe: 80 Inspiring & Sustainable No-fly Travel Itineraries by Lonely Planet
- Sustainable Travel: The essential guide to positive impact adventures (2) (Sustainable Living Series) by Holly Tuppen
- The Sustainable Travel Handbook (Lonely Planet) by Lonely Planet
- Destination Earth: A New Philosophy of Travel by a World-Traveler by Nicos Hadjicostis
Potential Market/ Secondary Markets:
People interested in travel photography or sustainable travel. (Secondary: Coffee Table books, Photography book collectors, fans of Frauke Hameister)
USPs:
Tells a linear travel story but with a message.
Fold out map at the back with her route around Europe highlighted.
Intimate documentation of travel.
Not only provides something beautiful to look at- it is an educational photography book.
This is a great start Emily, well done. The personal/visual journey is an interesting idea. If the message is sustainable travel, you might want to think about the green credentials of the book itself too – how could you endorse the sustainability element further? Could you perhaps reduce the paper used by showing her journey digitally rather than as a fold-out map ? (this would reduce print costs too), used only FSC paper and/or give a % of royalties to a sustainability charity of some sort? In terms of competitors, what prices are their books? And what price and format are you thinking for yours in comparison? You’ve made a good stab at USPs, although they could be strengthen with more emphasis on the benefit to the reader rather than the feature.