Diellza Grabanica
Book Proposal: Alternative Healing
Title: Alternative Healing
Author: Amanda Feilding
Outline:
- Speaks broadly about the different forms of alternative healing
- Their positive and negative impacts on the body, socially and mentally
- Why they are relevant in society today
- Disclaimer which forms of alternative healing should not be tried without professional guidance
Introduction:
- About the author and her expertise
- What the book will be exploring
- Disclaimer (particular forms of alternative healing should not be tried without professional guidance)
Chapter 1: Trephination
- What it is
- The history
- Positive and negative impacts
Chapter 2: Psychedelics
- Different types of psychedelics (LSD, DMT, Peyote, Ayahuasca, Psilocybin, MDMA)
- What they are used for
- Their positive and negative impacts
Chapter 3: Herbal Medicine
- Different types of herbal medicine (Traditional Chinese Medicine, Ginger, Feverfew, Liquorice, Milk Thistle, Goldenseal, Elderberry, Echinacea, Ginseng, Valerian, Aloe Vera, Black Cohosh, Ayurveda, Gingko Biloba, Perforate St John’s-wort, Turmeric, Kava Kava, Female Ginseng, Acupuncture)
- What they are used for
- Positive and negative impacts
About the Author:
Amanda Feilding is an English drug policy reformer, lobbyist and research coordinator.
Fit (Publisher):
- Oxford University Press?
- Central Recovery Press? (Behavioural health topics)
- MIT Press?
Specification
Format:
Dimensions: Paperback
Pages: 300 pages
Price: £22
Print run:
Market:
- Primary Market: Anyone interested in different forms of healing and medicine; any one dealing with illnesses that modern medicine cannot cure or has not worked for; anyone with allergies and therefore cannot take traditional medicines they may need.
- Secondary Market: Med students interested in researching other forms of medicine and healing.
Competitor Titles:
Title: Trepanation (Studies on Neuropsychology, Development, and Cognition)
Author: Robert Arnott, Stanley Finger, Chris Smith
Price: £178.03
Format: 24 x 17 x 2.36 cm – Hardback
Number of pages: 418
Publisher: CRC Press
Strengths: Looks at the history of trepanation, the identification of skulls, the tools used to make the cranial openings, and theories as to why trepanation might have been performed many thousands of years ago.
Weaknesses: Doesn’t explore impacts of trepanation or other forms of healing and is very expensive.
Title: Encyclopedia Of Herbal Medicine: 550 Herbs and Remedies for Common Ailments
Author: Andrew Chevallier
Price: £18.99
Format: 23.8 x 2.9 x 28.4 cm – Hardback
Number of pages: 336
Publisher: DK
Strengths: A gardening guide with everything you need to know about herbs, featuring a detailed layout of over 550 plants and their medicinal properties, with advice on how to sow, grow, and harvest your very own herb garden. An informative guide to 100 key herbs and their traditional vs current uses
Weaknesses: ?
Title: Psychedelics: The revolutionary drugs that could change your life – a guide from the expert
Author: Professor David Nutt
Price: £15
Format: 14 x 2.8 x 21.8 cm – Hardcover
Number of pages: 336
Publisher: Yellow Kite
Strengths: Showing us that psychedelics are not dangerous or harmful. Instead, when used according to tested, safe and ethical guidelines, they are our most powerful newest treatment of mental health conditions, from depression, PTSD, and OCD to disordered eating and even addiction and chronic pain.
Weaknesses: ?
Complimentary Titles:
Title: Psychedelic Medicine: The Healing Powers of LSD, MDMA, Psilocybin, and Ayahuasca
Author: Dr. Richard Louis Miller
Price: £11.45
Format: 15.24 x 1.78 x 22.86 cm – Paperback
Number of pages: 256
Summary: Offers non-technical summaries of the most recent, double-blind, placebo-controlled studies with MDMA, psilocybin, LSD, and ayahuasca. Dr. Miller and his contributors explore the ongoing efforts to restore psychedelic therapies to the health field. They also discuss the newly shifting political climate and the push for new research, offering hope for an end to the War on Drugs and a potential renaissance of research into psychedelic medicines around the world.
Title: How to Change Your Mind: The New Science of Psychedelics
Author: Michael Pollan
Price: £11.95
Format: 12.9 x 2 x 19.8 cm – Paperback
Number of pages: 480
Summary: A history of psychedelics and a compelling portrait of the new generation of scientists fascinated by the implications of these drugs. A blend of history, research and personal experience.
Title: Non-invasive Evaluation of Human Brain Fluid Dynamics and Skull Biomechanics in Relation to Cognitive Functioning
Author: Yuri Moskalenko, Amanda Feilding, Peter Halvorsen
Price: £15
Format: 210 x 148 mm – Paperback
Number of pages: 100
Summary: A world-recognized pioneer in cerebral circulation, has revealed that the loss of the elastic quality of the skull due to normal bone ossification processes results in a decrease of 8-10% in the supply of blood to the brain, due to the inability of the cranium to accept the full volume of each heartbeat. Considering that the heart beats at least 60 times a minute this loss of up to 2 ml per pulse stroke is significant, and our study is revealing that over the life span this loss may have an impact on the individual’s mental functioning and thus on society as a whole.
Profit and Loss:
Fixed costs: Dont need to see fixed costs calculations
Screen shot of profit and loss spreadsheet, give some narrative about price
Production costs:
Gross profit:
Other costs:
Net profit:
Illustrations: How many and how complex?
- 1 to show the process of trephination and where in the skull it happens. (Chapter 1)
- 6 to show the chemical compositions of each psychedelic. (Chapter 2)
- Illustrations of the plants (Chapter 3) ???
Photos: How many? Permissions?
- Photos of Amanda Feilding’s own trephination procedure (Chapter 1) (No cost)
USPs:
- Appealing to counterculture: anyone who thinks outside the rigidity of the pharmaceutical industry.
- Shows positive and negative impacts of healing methods on the body physically, socially, and mentally.
- Amanda Feilding is an expert in her field and an English drug policy reformer, lobbyist and research coordinator (invited on Joe Rogan podcast; the biggest podcaster in the world with 14.9million subscribers)
- This appeals to every generation, as a lot of people today are interested in their wellbeing but also sceptical of the pharmaceutical industry post-COVID and looking towards alternative methods of healing.
Marketing Opportunities:
anything specific to mention e.g. a particular festival where your writer is gonna be
Cross-selling opportunities:
You and the publisher and their list of books – what other books it works well with
Final Statement:
Feedback:
Where does it sit within homoeopathy? is it different? Establish that it is only about the specific healing
USP people went to the book for help as other things don’t help
This is a detailed and considered proposal Diellza with a well-chosen author (social media influence is useful. You’ve shown a good understanding of the necessary considerations for bringing a book to market. You’ve made a good stab at USPs, although statements like will appeal to counter culture/older and younger generations are a bit generic. Can you think of a more tightly defined audience? What price would your book be and how does that sit amongst any competing titles in the market?