Beatrix-First Blog Post
London’s City Farms: A Comprehensive Guide
- Lookbook of London’s city’s farms & their role in making the city more sustainable.
- Introduction will include a detailed description of the importance of urban farming.
“Urban agriculture bolsters sustainability by reducing carbon emissions, promoting biodiversity & conserving water. Urban farming enhances food security, fosters community cohesion, & offers educational opportunities.”
Sustainable Review, 2023
- The book will be divided into sections, each featuring a different farm (e.g. Spitalfields City Farm, Hackney, Stepney, waterloo)
- Included within these sections:
- About the farm
- Individual missions
- History
- Events
- How to get involved
- Extensive photography
- Travel Book size and format (12.95cm x 19.94 cm)
Markets:
- Londoners looking to get involved in City Farming
- Londoners more broadly
- Tourists
- People in other cities looking to get involved in urban agriculture.
Competition
- Farm City: The Education of an Urban Farmer by Novella Carpenter
- Wild London: Urban escapes in and around the city by Sam Hodges
- The Sustainable City by Harriet Thorpe and Taran Wilkhu
USPs
- Only book to spotlight London’s city farms
- Offers guidance & Event information
- Encourages people to get involved in sustainable practices
- Franchisable- could be done for other cities around the world
- Could count as marketing for the farms themselves- some financial /authorial contribution.
This is on-brief and a nicely-identified theme. You’ve included useful and relevant context and USPs 1-3 are strong. USPs 4 and 5 are more internal points of consideration rather than sales points for the book. Who would be a good publisher for this and what price do you see it being / what price are the competitor books you mention?