Adaora Elliott

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Title: Colourwashing: How To Dig Up Corporate Dirt by Katie Gardner

Overview/Blurb: Katie Gardner explains what colourwashing is, the different kinds and how to avoid being tricked by corporate lies.

Greenwashing? Pinkwashing? Bluewashing? Companies are dishonest in so many ways it’s hard to keep track these days. This is your one stop guide to corporate misinformation campaigns and how to stay informed on who puts their money where their mouth is and who is all lip service.

Contents Page:
Chapter 1 – Defining Colourwashing
a) Greenwashing
b) Pinkwashing
c) Rainbowwashing
d) Brownwashing
e) Bluewashing
f) Socialwashing

Chapter 2 – The Problem with Colourwashing
Issues that arise when companies mislead their customers.
Real life examples of instances when this has happened (Perhaps change names to avoid any legal action/libel charges, depending)

Chapter 3 – How To Spot it
Different strategies companies use to colourwash and what to research about companies to check if this is what they are doing, different certifications they can get to either prove they are doing what they say they are doing or that they use to trick people into thinking this.

Chapter 4 – Fight Back
Different ways to voice your opinion to the company and to others about what the company is doing, how not to spread mis-information, how to run a social media and/or real life aimed at raising awareness and creating tangible change. How to boycott responsibly and best practices.

Markets:
Primary: People interested in Social responsibility, corporate impact, sustainability, the environment, Human rights issues.

Secondary: People looking for ways to create change in the world, young beginner protesters/activists.

Competitors and Complimentary:
After Greenwashing: Symbolic Corporate Environmentalism and Society by Francis Bowden
Small is Beautiful edited by E.F. Schumacher
The Evolution of a Corporate Idealist by Christine Bader
The Green Imperative by Victor Papanek

Possible Publishers:
Thames & Hudson
Leaping Hare Press (Quarto Group)

USPs:
A book for the general public and consumers rather than people in business and academics
Easy to understand with lots of colourful, easy to understand graphics, graphs and charts.