Brian Yip
Saving for a rainy day.
Starting with the idiom ‘saving for a rainy day’, which means to save up money for unexpected emergencies, the book is about money management and spending with a target audience of teenagers in a fun way— teenage spending is one of the main issues of finance, often discussed and talked about; with teenagers earning and spending more and more compared to previous generations, the book acts as a dummy guide/ book of advice for teenagers to easily understand what to do with their money from parent allowances to the first paycheck from their first ever job. The book will consist of spending habit guides and breaking down attitudes towards money, encouraging readers to set up boundaries, and information that teenagers won’t usually understand at first sight such as credit cards, loans and etc. The book will be in a relatively casual tone of voice since its audience is for young teenagers/ adults to ensure these information could be delivered to them in a more playful and easy to remember way.
Research of the book should consist of:
- Teenage spending habits— what do young teenagers spend their money on? eg. hobbies, food, etc.
- How to dissect financial information in the most easiest way for audience— eg. sometimes a concept of a credit card and debit cards is often confusing and complicated, how do authors summarise and simplify?
- Good financial habit points— everyone has their own definition of good habit of spending, how do you pinpoint a middle ground eg. statistics, morales, etc.
- Additional situations such as what do teenagers spend during special times eg. pandemic? first job paycheck comes? Sold your first crafts/ products?
- How do you attract teenagers to pick up this book— essentially equals to how do you attract teenagers to pick up a finance/business book? How do you make if *fun*? Unique selling point for this book?
- What publisher would be more involved in topics like these?
- How is the author reputable to create this type of content? How do you price the book towards teenagers?
- Will the book consist of eg .lots of pictures, colourful, simple, etc?
Very clear idea and strong sense of target audience – with a lot of detail about what would go into the book (not that you need to research that – focus on your points about the publisher, price and look of the book as well as where it will sit in a bookshop (What are the other titles in this area like?)
I think targeting young people is really smart, I wish I had learned about how money works beyond the basics when I was younger. Would be a great one to have an accompanying app/ online budgeting tool
A very timely idea. Which age of teenagers are you thinking of as the core – younger, mid or older? There is quite a difference in the access to and management of finances between eg a 13yr old and a 19 yr old. I agree a practical aspect would be really beneficial – a budgeting tool, tasks to test understanding / application of information given in the book. It could have a good school, library and special sales market too (a special sale could eg be to a bank who add their own brand to the book and give it away to any teen opening an account with them).